AlVelAl

Healthy Community, Quality Food

The vision of this project is to accelerate environmental improvement in Andalusia and neighbouring regions, and inspire sustainable landscapes across the Mediterranean. Pursuing business models compatible with soil fertility, reduced erosion, and replenished aquifers.

Roles

  • Landscape
  • Farmers
  • Advisor
  • Business

Spain

Creating our own customized system empowered us to focus our time and resources where it mattered most — on farmer support and increasing community engagement.

- Laura Alvarez, Technical Coordinator

Challenge

The semi-arid southeast of Spain faces many natural, social, and economic challenges. Rural depopulation and a shifting climate is creating a difficult situation for the local community. The AlVelAl foundation and its community of Socios (partners) work to resist these forces.

In order to reach their vision of 1 million hectares supported, the AlVelAl team has to engage a large, diverse community of stakeholders. Their list of participating Socios extends from remote, rural landowners and businesses, to online marketplaces, corporate purchasers, government institutions and public interest groups.

The process of maintaining relations itself creates information / time management challenges. In the early stages of the project, administrative needs were met by off-the-shelf software such as desktop GIS, website designers, spreadsheets and messaging tools.

Unfortunately, proprietary systems and high-cost licenses restricted community access and contributions. These limitations made it harder to collaborate effectively, increased pressure on critical team members, and undermined motivation to expand.

The AlVelAl team realized use of poorly integrated information systems was causing the effort - and cost - to support landscape activities to be prohibitive. It was also creating risk of miscommunications, wasted time, or missed opportunities. A need for innovation was clear.

Solution

At the beginning of the adoption process, the primary reason given was to improve communication with project members and across the internal team. Following deployment, the impact and value of high-quality data and management tools has become obvious.

The first step in the implementation process was knowledge sharing, followed by data consolidation and quality improvement. As the system entered operation, user experiences were monitored and further optimizations made. Specific functionalities include:

  • Links to Government Information Systems for accurate information on parcel bounds, land history, irrigation permits and more.
  • Partner portal for landholders and businesses to access data and participate in relevant decision-making.
  • Reporting module to dynamically create and share KPIs / reports that are updated in real-time. 
  • Stakeholder-specific profiles give clear summary of current activities and interests of community members.
  • Task and project management for collaboration and shared overview - helping remote / pandemic-isolated teams.

Results

Following their digital transformation, the AlVelAl community has grown more productive, and able to focus on member satisfaction and community engagement. This permits larger project ambitions, community growth, and increased potential impact. The vision of 1 million hectares being supported is closer in reach.

The system has started to add value back to its community - helping save time and improve communications in areas that caused friction in the past. It is now positioned to accelerate the ambitions of the innovative community members, while the robust but flexible capabilities will ensure long-term continuity across roles.

If changes are needed, it will be possible to adapt and continue supporting landscape needs. As the quality of information and functionality on the system continues to improve, opportunities for Socio members of AlVelAl Landscape Network can be expected to grow.

Landscape Business Stories